In desperate times like these, small and medium sized businesses are challenged the most. The key to get through is to focus their time and spend it on developing winning strategies. Marketing and sales coupled together bring additional revenue that can be vital to a company’s survival. Both of them have been around for decades and have transformed a lot with changing times. Businesses spend countless hours and a lot of money on developing a plan. However, it is imperative that the effort is in the right direction serving you and your small or medium sized business well.
Why a One-Page Plan
Obviously, no one wants all the effort to go in waste. Still, you don’t need to spend thousands of dollars and countless hours devising an effective marketing strategy for you. Knowing who you are approaching and what makes your product stand out from rest of the market, is the key. Many new businesses get overwhelmed by the idea of devising an effective sales plan and they just want to get it correct right away. However, it’s a whole process of trial and error where you find what strategies work for your business model and how some of the effective marketing tactics that even your competitions are using, may pull you down. This is where a one-page marketing plan comes in. It gives you an accurate and right amount of information in a single road map and makes the whole process less daunting.
What Goes in a One-Page Plan
Although it doesn’t hurt to have an extensive marketing plan however drilling it down to one-pager would draw key points from your overall strategy like niche market, exact strategies for offers and tactics etc. Imagine having your business objectives, your core business values, information about target audience and competition, key success parameters, your budget, marketing channels and your timeline all in one place. No need to hustle through pages. All you need is a crisp and concise layout having the prioritised information only and telling you exactly what to do, when and how to do it. In an era where time is money and correct timing is everything, one cannot spend hours and hours on marketing and strategy meetings.
The 1-Page Marketing Plan (Buy from here)
The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out From The Crowd
|Allan Dib||CHECK ON AMAZON|
Marketing 4.0: Moving from Traditional to Digital
|Philip Kotler||CHECK ON AMAZON|
Just summarising the plan to one page won’t work straight away either. You need to customise it to your business and market conditions; your offers, services or products. To do this, you need to understand the current marketing and sales concepts and different ways to achieve your revenue goals. One read I found extremely helpful was by Allan Dib. Alternatively, if you are stuck with old marketing concepts and need to transition from traditional marketing and sales techniques to digital ones, you can check out the always reliable Philip Kotler. You can purchase them from the link above. They are both great reads, and explain the modern concepts very well. Let us know how they’ve helped you in the comments section below.
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